Bloomberg: Apple developing rugged Apple Watch for launch in the next two years

Apple is potentially developing an Apple Watch that could be more duable in extreme conditions, according to a new report from Bloomberg.

It says Apple is discussing internally whether or not it should introduce a new Apple Watch model, which could come as soon as this year or later in 2022.

Apple Inc. is considering launching an Apple Watch with a rugged casing aimed at athletes, hikers and others who use the device in more extreme environments, according to people familiar with the matter.

The company reportedly considered launching a rugged Apple Watch alongside the original model in 2015 to appeal directly to athletes competing in extreme sports. The new model could use a rubberized casing to improve the durability, making it more appropiate for extreme environments than the current aluminium, stainless steel and titanium materials used in current Apple Watch models.

Apple is also working on new features for swimmers, the report claims, although details on the next version of watchOS and the Apple Watch Series 7 are limited.

Apple last updated the Apple Watch in late 2020 with two new models – the Series 6, with a brighter always-on display, blood oxygen monitoring and S6 chip; and Apple Watch SE, aimed at people on a budget, starting at $279.

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Ben Ward

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