In the ad, a man is seen running through a busy city. He uses the Active Noise Cancellation (ANC) and Transparency Mode features.
It comes as Apple is rumoured to release AirPods 3 with a similar design to the Pro model and redesigned case, but not ANC.
Apple is also expected to launch new AirPods Pro later this year. These could lack a stem and see improvements to sound quality and Active Noise Cancellation.