Apple shares ads for new iMac, iPad Pro and AirTag

After announcing major updates to the iPad Pro and iMac, alongside the new AirTag accessory, Apple has shared new adverts promoting the upgrades online.

The first of two new iPad Pro ads shows the most signifcant upgrades to the tablet: the M1 chip, Liquid Retina XDR display, Thunderbolt, 5G wireless connectivity and improved speakers. A second video, ‘Mission Implausible‘, shows an actor, who turns out to be Tim Cook, assembling an iPad Pro with an M1 chip.

An advert for the redesigned iMac demonstrates its improved performance with the M1 chip, the new colours, thinner bezels and 1080p webcam.

Finally, the first commercial for AirTag, which was also shown in the Spring Loaded event, reveals how it can be used to track and locate lost items, and how the integration with the U1 chip allows iPhone users to precisely find their AirTag.

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Ben Ward

Senior Editor, discussing everything Apple and supporting other writers and members of Apple TLD's team of volunteers.

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