Apple introduces AirTag, starting at $29

Apple has unveiled AirTag, a new iPhone accessory that can find and track lost items. The product has been in development for over two years and leaked multiple times, and was one of the most anticipated products of 2021.

AirTags can be paired to an iPhone using the standard setup process (similar to AirPods) and managed in the Find My app. They can be attached to any item using the available Apple and third-party accessories, too.

Apple says the Precision Finding feature, which uses the U1 chip and ultra-wide band technology, can determine the direction and distance an AirTag is from an iPhone 11 or iPhone 12. It will use ARKit, the acceleromator, gyroscope and guide the user through haptics and alerts.

An AirTag can be placed into Lost Mode and will notify the user when found, using the new Find My Network. Only the owner of an AirTag will have access to location data due to end-to-end encryption on the network.

A single AirTag will cost $29, while a pack of four will be available for $99. AirTags will be available to purchase starting April 30.

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Ben Ward
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