Apple shares ‘Fumble’ advert promoting Ceramic Shield on iPhone 12

Apple has shared a new advert, titled ‘Fumble’, that promotes the durability of the iPhone 12.

The 30-second advertisement, available to watch on its YouTube channel, touts the benefits of the Ceramic Shield glass that covers the display on the iPhone 12.

It shows a women dropping her iPhone on street while talking on the phone. The device falls to the ground and appears to be undamaged.

Apple recently published an advert named ‘Cook’ showing the Ceramic Shield on the iPhone 12 in action in a kitchen.

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Ben Ward
Senior Editor, discussing everything Apple and supporting other writers and members of Apple TLD's team of volunteers.
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