Updated with additional information that wasn’t present in original article
According to Bloomberg, Apple is preparing to launch a new subscription service that will bundle Apple News+, Apple TV+, Music, iCloud and more into one package – called Apple One.
This will allow users to subscribe to multiple Apple services at an altogether lower monthly price. The subscription bundle could launch in October at the iPhone 12 event, and aims to encourage people to ‘subscribe to more Apple services’, Bloomberg claims.
A basic Apple One package could include Apple Music and Apple TV Plus, with higher tiers offering Arcade on top of that and finally Apple News Plus. The priciest deal could include additional iCloud storage. Apple is reportedly working on a fitness subscription which can provide fitness videos to users on an iPhone, iPad or Apple TV.
The more services a user subscribes to, the higher the discount, too. This is clearly an incentive to persuade people to upgrade to more expensive plans and as a result, will pay off well for Apple with higher user figures to promote.
Apple launched its TV+ service last year, providing original shows and movies at $4.99 a month. It’s now grown to be available across smart TVs, streaming sticks and many other devices.