Apple Announces iCloud+ With Privacy Features, No Price Increase

Apple has announced iCloud+, a premium subscription tier that will be available to all users at the existing prices. It includes many privacy-focused features, including encrypted web browser, a way to hide email addresses, with Private Relay, and more.

Hide My Email lets you users share randomly generated iCloud email addresses with websites and apps to hide your personal email address. It will forward any emails to your iCloud address without the website obtaining it. The feature is built into Settings, Mail and Safari, and you can have as many email addresses as you need.

Private Relay is a new internet privacy feature, allowing you to browse the internet more securely, by encrypting all web traffic to ensure that it doesn’t leave the device, preventing third parties, and Apple, from accessing it at any time. It will assign a random IP address, then decrypt the web address and forward the user to the intended location.

Users who rely on HomeKit Secure Video can now store unlimited video footage with no effect on available storage, and access up to five security cameras.

It’s currently unclear if existing iCloud subscribers will be migrated to the new iCloud+ plans, which offer the same 50GB, 250GB and 1TB storage options at the same prices. Hide My Email will be available with iOS 15, iPadOS 15 and macOS Monterey later this year.

Default image
Ben Ward
Senior Editor, discussing everything Apple and supporting other writers and members of Apple TLD's team of volunteers.
Articles: 625

Leave a Reply